Unlocking Growth Opportunities

Top Podcasts for Founders

In the ever-evolving world of digital marketing, podcast advertising has emerged as a powerful tool for brands looking to connect with highly engaged audiences. As a forward-thinking or marketing leader, you understand the value of reaching the right people with the right message. Wildcast specializes in connecting B2B, tech, and SaaS brands with the world’s top podcasts for founders.

At Wildcast, we recognize that founders are not just innovators but also key decision-makers who continually seek knowledge and insights to propel their businesses forward. Podcasts created for founders provide a unique platform for such audiences, offering deep dives into industry trends, startup strategies, and personal growth tips directly from peers and leaders who have walked the same path.

Why Podcast Advertising?

Podcast listeners are dedicated. They tune in regularly, devouring episodes with the kind of attention that other mediums rarely see. When these podcasts specifically cater to founders, the listeners are typically other entrepreneurs and business leaders—precisely the audience you want for high-impact B2B advertising. The format of the ads makes podcast advertising even more appealing. Host-read advertisements are known for their authenticity and effectiveness, delivered by voices that listeners already know and trust.

Featured Audience: The Believer
Scrappy Founders Growing with Podcasts

Our upcoming series (beginning below) will spotlight a select group of podcasts that have made significant inroads into the founder community. These podcasts boast substantial founder-centric audiences and align with the entrepreneurial spirit, making them perfect platforms for your brand messages. Whether your target customer is a tech startup guru, a seasoned enterprise leader, or a dynamic innovator in the SaaS space, these podcasts offer the content and context that resonate.

The Knowledge Project

In The Knowledge Project, Shane interviews people at the top of their game. Every episode is packed with hard-earned lessons that you can use in your life. Tune in to create an unstoppable advantage. Sit down and learn from the best. Previous guests include Reid Hoffman, Esther Perel, Daniel Kahneman, Tobi Lutke, Marshall Goldsmith, Kunal Shah, Ander Huberman, David Sinclair…

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The Diary Of A CEO with Steven Bartlett

A few years ago I was a broke, university dropout, at 18 I built an industry leading social media marketing company, and at 27 I resigned as CEO. At 28 I co-founded Flight Story – a marketing and communications company, and thirdweb – a software platform, making it easy to build web3 applications. I then launched private equity fund, Flight Fund, to accelerate the next generation of European unicorns. …

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Cubicle to CEO

We ask founders the business questions you CAN’T Google. Cubicle to CEO ® brings you weekly case-study interviews with leading entrepreneurs and CEOs who share a SPECIFIC revenue growth strategy that has already been successfully tested in their own business. Skip the expensive and time-consuming learning curve by borrowing what actually works from the best and brightest business mentors every Monday, including host Ellen Yin – who bootstrapped a $300 freelance project into over $2 million in revenue by age 28.

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Masters of Scale

Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. On each episode of our classic format, founding host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — and a stellar lineup of guest hosts prove unconventional theories about how businesses scale. Guests share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey, too — failures, setbacks, learnings.

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Nice Guys on Business

At first listen, it may not sound like they are talking business, but there is no denying the Nice Guys (Doug Sandler and Strickland Bonner) know their audience. If you are an entrepreneur and tired of hearing the same old rah rah static babble on all the other business podcasts out there, it’s time for a breath of fresh air.

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The Founder Hour

In this podcast series, Pat and Posh hit the road to find and sit down with incredible founders, entrepreneurs, and creators who are behind some of the world’s most successful and up-and-coming startups, businesses, and movements to document their stories and inspire listeners to turn their ideas into actions.

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Growth Mindset Podcast

The Growth Mindset channel publishes podcasts and videos to help viewers become happier, healthier, wiser and wealthier. We interview top athletes and CEOs, scientists and hackers to find out amazing insights and stories you can learn from. We produce in-depth tutorials on useful concepts to make you more successful We summarize amazing books that open your mind.

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Audience Attributes

Demographic Overview:

  • Age: 35 – 45 years old
  • Net worth: $5M+


  • Committed decision-makers actively investing in the tools and services that fuel their business growth.
  • Interested in podcasts covering a broad range of business topics including leadership, fundraising, marketing, customer acquisition, and growth strategies.
  • Seeks content that includes founders’ journeys and experiences, strategic decision-making insights, and industry-specific discussions.

Listening Purposes:

  • Learning and personal growth.
  • Validating their own ideas and approaches to business.
  • Discovering new tools, resources, and potential mentors, investors, or collaborators through podcasts.


  • Building and scaling a successful business.
  • Continuous learning and personal development.
  • Expanding their professional network.
  • Making a positive impact in their industry.
  • Achieving financial independence.


  • Passion and perseverance in their endeavors.
  • Innovation and creativity in solutions and approaches.
  • Resilience and resourcefulness in overcoming business challenges.


  • Securing funding for new ventures.
  • Building and maintaining a strong team.
  • Managing the complexities of rapid business growth.
  • Competing effectively in a crowded market.

Opportunities Through Podcast Engagement:

  • Attracting new customers and engaging decision-makers.
  • Enhancing brand awareness and loyalty.
  • Establishing thought leadership within the industry.
  • Leveraging the network effect of the podcast community.

Behavioral Traits:

  • Engages in creative pursuits relevant to business and personal interests.
  • Utilizes advanced hardware and software tools for business efficiency.
  • Practices mindfulness to maintain focus and clarity.
  • Seeks mentorship and coaching for personal and professional growth.
  • Enjoys travel for business expansion and personal relaxation.

Decision-Making Scope:

  • Influences all major business decisions including product development, talent acquisition, and business model adaptations.

Customize Your Advertising Strategy with Wildcast

Understanding that every brand is unique, Wildcast doesn’t just place ads; we craft bespoke advertising strategies tailored to meet yoic goals and reach your ideal customer profile. We delve into a meticulous selection process, choosing podcasts that best align with your brand’s image and audience needs. By leveraging our deep industry connections and insights, we ensure that your advertising efforts are placed where they will be most effective, maximizing ROI and driving tangible business outcomes.

Join Us and Make an Impact

If you’re considering podcast advertising and want to ensure your message reaches the most receptive audience, look no further. We invite you to explore the potential of advertising on founder-focused podcasts and see firsthand how this can elevate your brand’s presence in the market. Reach out to Wildcast today, and let us help you customize the perfect podcast advertising strategy to capture the hearts and minds of founders everywhere.

Remember, in the world of podcast advertising, it’s not just about being heard; it’s about being listened to by the right people at the right time. Contact us today to learn more about how we can assist you in making the most out of this dynamic advertising opportunity.

Curious what it costs to advertise on your favorite podcast?

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